I'll be honest. The joy of reading was never something that ever really struck me... Am I still allowed to blame television? Meh, probably not. So being given a mandatory reading list from my future University was a bit of a bummer if I'm honest. But low and behold, Paul Arden did the impossible, he gave me a book that could actually class as some kind of... recreation. SHOCK HORROR! What have I become?
It's Not How Good You Are... can be read in all of an hour, and it's an incredibly good read. It's simple, cut's straight the point and surprisingly easy to digest and take in. The title might lead to believe it's a book intended to help anyone in the business world, but it's centred around the advertising industry and is generally geared towards more creative minds. So to some might be somewhat misleading, but even if it's not your field of practice it's a still a great pocket book for anyone eager to excel in the world of work, as most of the it can be applied to any kind of business.
As the summary says, the advice is simple and I guess a little old fashioned but is that a bad thing? Lord no. It really does take you back to basics and words things in a straight forward, yet logical manner. I read this book coming home form a trip to Cardiff as soon as I realised how short the whole thing was, and for most of that train ride, I nodded my head, grinned like an idiot and had one or two bursts of laughter emerge. The comment about Victoria Beckham and the Persil Automatic was pretty hysterical.
All in all It's Not How Good You Are, is simple, to the point and crammed to the brim with useful information. It's as entertaining as it is insightful and logical. I wasn't going to do a rating system... but for the first ever book I've managed to get some genuine pleasure out of reading, what the hell; I'll bite. I'll give Paul Arden's self proclaimed "business bible" (I concur btw) a ...
9/10
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